Issue N0: 08

Notorious ‘Jail break’ teenage iPhone hacker gets job at Apple

London, Aug 30 (ANI): A 19-year-old hacker who developed an iPhone tool for users to download applications that was not approved by Apple, is reportedly set to start an internship at the software technology giant.


6 Great Ways to Grow Your Email Marketing List

Want to instantly improve your email marketing success? You need to grow your list. Even without changing your strategy, adjusting your approach or improving your response rate, you will instantly make a bigger impact when you have a bigger list.


Facebook Timeline, Amazon Kindle Fire

It's a new look for personal pages, sort of like a digital scrapbook. And it makes it easier for you — and everyone else — to see everything you've ever done on Facebook.
Amazon says it's selling a million Kindles a week. That includes both the e-readers and the Kindle Fire tablet. Amazon also says the Kindle Fire is its best selling product since it was introduced 11 weeks ago.


Small Business Marketing – How Do People See Your Company

Small business marketing, sigh. In the past it was easy, take out a yellow page ad and you were done. Well times they have changed and small business marketing is now a million moving parts that all have to be working together to make a whole campaign.


Stress at Work

Tips to Reduce and Manage Job and Workplace Stress In this difficult economy, many of us are finding it harder than ever to cope with stress in the workplace. Regardless of occupation, seniority, or salary level, we’re spending more and more of our work days feeling frazzled and out of control, instead of alert and relaxed.



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Notorious ‘Jail break’ teenage iPhone hacker gets job at Apple

Nicholas Allegra, who has been a thorn in the side of the technology giant after launching 'JailbreakMe 2.0' last year, claimed he has been hired as an intern at Apple, the Daily Mail reports.

"It's been really, really fun, but it's also been a while and I've been getting bored. So, the week after next I will be starting an internship with Apple," Allegra, better known as 'Comex' wrote on Twitter.

Apple has, however, refused to comment on whether Allegra has been employed or not.

Jailbreakme 2.0, introduced last year, works on all iPhones that are running Apple's iOS4 operating system.

The hack allows iPhone owners to legally unlock their devices so they can run software apps that have not been approved by Apple. (ANI)

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6 Great Ways to Grow Your Email Marketing List

If you want to inject new life into your email marketing list, use these strategies. The will help you increase your opt ins so you have more targeted list members to connect with.

Use an email opt in box on Facebook

If you are building a presence on this popular social media site, you will want to bring those fans to your email list. Custom Facebook opt in boxes make it simple for you to convert those fans into loyal email marketing list members. Make sure to advertise your newsletter in Facebook updates as well to attract new list members.

Use “share with your network” buttons

People are more likely to trust a recommendation from a friend, so it is important to encourage your current email marketing list members to share your list. Share with your network buttons that are integrated into your email marketing messages help your list members easily share your content and newsletter with their social network contacts.

Display your content on social media

There is no better way to attract new subscribers than to show them what you have in store for them once they become subscribers. Display your email marketing content on social media by linking to an HTML version of your newsletter. Once your social media followers see what they are getting from your email list, they will be more likely to opt in.

Remind your blog visitors about subscribing to your email list.

If you are creating regular blog posts for your readers, you have a perfect opportunity to promote your email list. Make sure that your blog displays a sidebar that has an opt in box for your email list. When your visitors are reading your incredible blog posts they’ll be enticed to get more via email automatically.

Look for guest posting opportunities.

Introduce your business, and your email marketing list, to a wider audience with guest posting. Find blogs that deal with topics that are close to the interests of your target market and ask if you can contribute a guest post. You are more likely to get a great response if you have a specific topic in mind. Read through their old blog posts so you can be sure you are not repeating what they’ve recently posted.

Include testimonials on your opt in page.

If you are using a squeeze page to encourage opt ins, reduce resistance by displaying testimonials. Get specific feedback from your list members and clients that speak to the quality of your content and the nature of your list. Email marketing list building is an ongoing process. Add one or a few of these techniques to your regular marketing practices in order to increase your list numbers.

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Facebook Launches New Timeline Feature

Facebook’s much anticipated Timeline feature goes live today, giving the site’s 800 million active users the opportunity to significantly reconfigure their personal pages.

Instead of the current profile format of a picture alongside bulleted information and posts, the new Timeline format turns a user’s Facebook information into something akin to an everlasting online scrap book.
The format lets users curate events from their lives by expanding or contracting them according to their importance, rather than just having them listed as posts in chronological order.

“The profile page you’ve had is really good at representing the present, and it’s really terrible at representing the past,” Facebook spokesperson, Meredith Chin, told ABC News during a demonstration of Timeline. Chin describes the Timeline feature as being inspired by the concept of a book, where chapters can represent different stages of a user’s life.
The Timeline feature reflects this by letting users create their own “cover” with an image if their choosing. Posts become stories in sequence along a timeline down the middle of the page. Users can reformat them to highlight different events. So, for example, an announcement that you’ve gotten engaged can be expanded into a wide screen format, while your daily jogging update can remain appropriately small. Users can also highlight favorite memories rather than letting them be buried behind pages and pages of Facebook detritus.

“Who are we to make it go away?” Chin said of early posts. “We definitely wanted to bring those memories back to life.”

The launch of the Timeline feature comes at a complicated time for Facebook. Last month the company settled with the federal government after the FTC reprimanded Facebook for failing to protect user privacy. The FTC said the company turned users’ private information public without adequate warning, and said Facebook allowed advertisers to get data on users who clicked their ads. Under the settlement, the company will be subjected to independent privacy audits for the next 20 years. With the introduction of Timeline on the heels of this settlement, Facebook has the opportunity to prove that it is serious about user privacy.

Facebook will let users give Timeline a trial run. Instead of an instant switch from the current profiles — which could leave people with pages that unexpectedly emphasize posts they might prefer to hide — new Timeline users get a week to “edit” their profiles. During this trial run, users can change or delete any unwanted information before others see it. While only a fraction of Facebook users have switched (although this fraction does include Lea Michele, Britney Spears, and Tim Tebow), the new Timeline format allows Facebook users a more holistic approach to their online representations. “Social media is very much about right now,” said Chin. “But the story of who people are isn’t just the present.”

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Small Business Marketing – How Do People See Your Company

We talk to our clients every day and they are grouchy that they have make videos and answer online questions and basically be available to their potential customers who have not even said they are willing to buy yet, they are just exploring their options.

In this day of always on internet (remember when you had to log in and out and only got 1 hour a day), consumers are researching your company or product extensively before they are willing to give you their hard earned money. They are checking to see if you have good reviews on Yelp, seeing what your Facebook page looks like and if you talk there. Some like Twitter and tweet you first to see if you are a real person. I know what you are thinking, GIVE ME A BREAK, who has time for all that sillyness, I just want to run my business and make some money.

Here are two of the small business marketing quotes that we have heard since YESTERDAY

  • “She found us through an ad and went to the site and found Facebook there…. Don’t know why in the world she didn’t just call in the first place.”
  • we have a listing that would like to list with us but they do not find us on internet searches when entering XXX luxury or XXX waterfront etc.

These types of things come through every day. A customer of ours who doesn’t understand that the lady is not going to buy ANYTHING before vetting it on the Facebook. A realtor who doesn’t like the internet or blogs and who never saw the benefit of ranking well for keywords, until every other client asked why they didn’t show up in Google.Unfortunately, if you are going to be in business in this day and age, you HAVE to be fluent in small business marketing online. Every day you are not out there, you are falling behind and may never catch up.

Small Business Marketing Solutions:

So all the doom and gloom, what is a business person to do? Here are my top tips for getting started.

  • If you are OK at using the internet yourself, start taking classes to find out what you should be doing and then start small and do something everyday. I have a membership site that can help with your DIY Small Business Marketing efforts.
  • If you truly have a very small marketing budget and no computer skills what-so-ever, find a kid. They grew up on this and are technically savvy about how to use the systems. The problem with hiring a child is that they have no marketing knowledge and could hurt more than help your efforts.
  • If you have any kind of marketing budget at all, it is worth hiring a professional marketing company like us to do your marketing for you! I KNOW most yellow page ads cost about $800 a month, for that you could have a really good running start to a small business marketing online empire!
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Tips to Reduce and Manage Job and Workplace Stress

While some stress is a normal part of the workplace, excessive stress can interfere with your productivity and reduce your physical and emotional health. Finding ways to manage workplace stress is not about making huge changes to every aspect of your work life or rethinking career ambitions. Rather, stress management requires focus on the one thing that’s always within your control: you.

Coping with work stress in today’s uncertain climate

For workers everywhere, the troubled economy may feel like an emotional roller coaster. "Layoffs" and "budget cuts" have become bywords in the workplace, and the result is increased fear, uncertainty, and higher levels of stress. Since job and workplace stress increase in times of economic crisis, it’s important to learn new and better ways of coping with the pressure.

The ability to manage stress in the workplace can not only improve your physical and emotional health, it can also make the difference between success or failure on the job. Your emotions are contagious, and stress has an impact on the quality of your interactions with others. The better you are at managing your own stress, the more you'll positively affect those around you, and the less other people's stress will negatively affect you.

You can learn how to manage job stress

There are a variety of steps you can take to reduce both your overall stress levels and the stress you find on the job and in the workplace. These include:

  • Taking responsibility for improving your physical and emotional well-being.
  • Avoiding pitfalls by identifying knee jerk habits and negative attitudes that add to the stress you experience at work.
  • Learning better communication skills to ease and improve your relationships with management and coworkers.

Tip 1: Recognize warning signs of excessive stress at work

When you feel overwhelmed at work, you lose confidence and may become irritable or withdrawn. This can make you less productive and less effective in your job, and make the work seem less rewarding. If you ignore the warning signs of work stress, they can lead to bigger problems. Beyond interfering with job performance and satisfaction, chronic or intense stress can also lead to physical and emotional health problems.

Signs and symptoms of excessive job and workplace stress

    Common causes of excessive workplace stress
  • Fear of being laid off
  • More overtime due to staff cutbacks
  • Pressure to perform to meet rising expectations but with no increase in job satisfaction
  • Pressure to work at optimum levels – all the time!

Tip 2: Reduce job stress by taking care of yourself

When stress at work interferes with your ability to perform in your job, manage your personal life, or adversely impacts your health, it’s time to take action. Start by paying attention to your physical and emotional health. When your own needs are taken care of, you’re stronger and more resilient to stress. The better you feel, the better equipped you’ll be to manage work stress without becoming overwhelmed.

Taking care of yourself doesn’t require a total lifestyle overhaul. Even small things can lift your mood, increase your energy, and make you feel like you’re back in the driver’s seat. Take things one step at a time, and as you make more positive lifestyle choices, you’ll soon notice a reduction in your stress levels, both at home and at work.

Get moving

Aerobic exercise—activity that raises your heart rate and makes you sweat—is a hugely effective way to lift your mood, increase energy, sharpen focus, and relax both the mind and body. For maximum stress relief, try to get at least 30 minutes of heart-pounding activity on most days. If it’s easier to fit into your schedule, break up the activity into two or three shorter segments.

Make food choices that keep you going

Low blood sugar can make you feel anxious and irritable, while eating too much can make you lethargic. By eating small but frequent meals throughout the day, you can help your body maintain an even level of blood sugar and avoid these swings in mood.

Drink alcohol in moderation and avoid nicotine

Alcohol temporarily reduces anxiety and worry, but too much can cause anxiety as it wears off. Drinking to relieve job stress may also eventually lead to alcohol abuse and dependence. Similarly, smoking when you're feeling stressed and overwhelmed may seem calming, but nicotine is a powerful stimulant – leading to higher, not lower, levels of anxiety.

Get enough sleep

Not only can stress and worry can cause insomnia, but a lack of sleep can leave you vulnerable to even more stress. When you're well-rested, it's much easier to keep your emotional balance, a key factor in coping with job and workplace stress.

Tip 3: Reduce job stress by prioritizing and organizing

When job and workplace stress threatens to overwhelm you, there are simple steps you can take to regain control over yourself and the situation. Your newfound ability to maintain a sense of self-control in stressful situations will often be well-received by coworkers, managers, and subordinates alike, which can lead to better relationships at work. Here are some suggestions for reducing job stress by prioritizing and organizing your responsibilities.

    Time management tips for reducing job stress
  • Create a balanced schedule. Analyze your schedule, responsibilities, and daily tasks. All work and no play is a recipe for burnout. Try to find a balance between work and family life, social activities and solitary pursuits, daily responsibilities and downtime.
  • Don’t over-commit yourself. Avoid scheduling things back-to-back or trying to fit too much into one day. All too often, we underestimate how long things will take. If you've got too much on your plate, distinguish between the "shoulds" and the "musts." Drop tasks that aren't truly necessary to the bottom of the list or eliminate them entirely.
  • Try to leave earlier in the morning. Even 10-15 minutes can make the difference between frantically rushing to your desk and having time to ease into your day. Don’t add to your stress levels by running late.
  • Plan regular breaks. Make sure to take short breaks throughout the day to take a walk or sit back and clear your mind. Also try to get away from your desk or work station for lunch. Stepping away from work to briefly relax and recharge will help you be more, not less, productive.
    Task management tips for reducing job stress
  • Prioritize tasks. Make a list of tasks you have to do, and tackle them in order of importance. Do the high-priority items first. If you have something particularly unpleasant to do, get it over with early. The rest of your day will be more pleasant as a result.
  • Break projects into small steps. If a large project seems overwhelming, make a step-by-step plan. Focus on one manageable step at a time, rather than taking on everything at once.
  • Delegate responsibility. You don’t have to do it all yourself. If other people can take care of the task, why not let them? Let go of the desire to control or oversee every little step. You’ll be letting go of unnecessary stress in the process.
  • Plan regular breaks. Make sure to take short breaks throughout the day to take a walk or sit back and clear your mind. Also try to get away from your desk or work station for lunch. Stepping away from work to briefly relax and recharge will help you be more, not less, productive.
  • Be willing to compromise. When you ask someone to contribute differently to a task, revise a deadline, or change their behavior at work, be willing to do the same. Sometimes, if you can both bend a little, you’ll be able to find a happy middle ground that reduces the stress levels for everyone concerned.

Tip 4: Reduce job stress by improving emotional intelligence

Even if you’re in a job where the environment has grown increasingly stressful, you can retain a large measure of self-control and self-confidence by understanding and practicing emotional intelligence. Emotional intelligence is the ability to manage and use your emotions in positive and constructive ways. When it comes to satisfaction and success at work, emotional intelligence matters just as much as intellectual ability. Emotional intelligence is about communicating with others in ways that draw people to you, overcome differences, repair wounded feelings, and defuse tension and stress.

    Emotional intelligence in the workplace has four major components:
    Many of us make job stress worse with negative thoughts and behavior. If you can turn around these self-defeating habits, you’ll find employer-imposed stress easier to handle.
  • Self-awareness – The ability to recognize your emotions and their impact while using gut feelings to guide your decisions.
  • Self-management – The ability to control your emotions and behavior and adapt to changing circumstances.
  • Social awareness – The ability to sense, understand, and react to other's emotions and feel comfortable socially.
  • Relationship management – The ability to inspire, influence, and connect to others and manage conflict.

Tip 5: Reduce job stress by breaking bad habits

As you learn to manage your job stress and improve your work relationships, you’ll have more control over your ability to think clearly and act appropriately. You will be able to break habits that add to your stress at work – and you’ll even be able to change negative ways of thinking about things that only add to your stress.

    Eliminate self-defeating behaviors
  • Resist perfectionism. No project, situation, or decision is ever perfect, so trying to attain perfection on everything will simply add unnecessary stress to your day. When you set unrealistic goals for yourself or try to do too much, you’re setting yourself up to fall short. Aim to do your best, no one can ask for more than that.
  • Clean up your act. If you’re always running late, set your clocks and watches fast and give yourself extra time. If your desk is a mess, file and throw away the clutter; just knowing where everything is saves time and cuts stress. Make to-do lists and cross off items as you accomplish them. Plan your day and stick to the schedule — you’ll feel less overwhelmed.
  • Flip your negative thinking. If you see the downside of every situation and interaction, you’ll find yourself drained of energy and motivation. Try to think positively about your work, avoid negative-thinking co-workers, and pat yourself on the back about small accomplishments, even if no one else does.
  • Don’t try to control the uncontrollable. Many things at work are beyond our control— particularly the behavior of other people. Rather than stressing out over them, focus on the things you can control such as the way you choose to react to problems.

Tip 6: Learn how managers or employers can reduce job stress

It's in a manager's best interest to keep stress levels in the workplace to a minimum. Managers can act as positive role models, especially in times of high stress, by following the tips outlined in this article. If a respected manager can remain calm in stressful work situations, it is much easier for his or her employees to also remain calm. Additionally, there are a number of organizational changes that managers and employers can make to reduce workplace stress. These include:

    Improve communication
  • Share information with employees to reduce uncertainty about their jobs and futures.
  • Clearly define employees’ roles and responsibilities.
  • Make communication friendly and efficient, not mean-spirited or petty.

Consult your employees

Cultivate a friendly social climate

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