Issue N0: 05

Microsoft developing new way to login on tablets


Software giant, Microsoft is planning to develop a new way to log in to its tablet computers instead of tradition way of typing software.


Mobile Barcode Best Practices from NeoMedia Technologies

Mobile barcodes, also known as 2D barcodes or Quick-Response (QR) codes, are fast becoming a foundational element of digital marketing. They allow brands an instantaneous connection to their target audience.



How Web 3.0 Will Work

You've decided to go see a movie and grab a bite to eat afterward. You're in the mood for a comedy and some incredibly spicy Mexican food.Booting up your PC, you open a Web browser and head to Google to search for theater, movie and restaurant information. You need to know which movies are playing in the theaters near you, so you spend some time reading short descriptions of each film before making your choice.


Ultra High Definition Television

Ultra High Definition Television (or UHDTV, Ultra HDTV, and 4320p) is a digital video format, currently proposed by NHK Science & Technology Research Laboratories. It is 16 times the resolution of HDTV (high-definition video).


Healthy Habits

"Stealth Health: Get Healthy Without Really Trying".

Living healthier doesn't have to be complicated or time-consuming, experts say



Detailed Articles

Microsoft developing new way to login on tablets

The company is working on a mechanism in which it will allow users to log in using gestures on the screen. A user will be able to choose a photo and perform certain gestures in the right order of taps, lines, and circles in order to log in.

Some are raising questions on the safety of the system but as many users reply on simple predictable passwords, the gesture based system could prove to be more secure than passwords. The company admits that smudges on the screen or recording devices could allow others to determine the gestures but said that the risks are very low.

Analysts say that the system is not secure enough as the gestures on a screen of a tablet can be recorded from a distance by anyone. Company officials have said on the Building Windows 8 blog that there are some ways to break the security under the system but the presence of a vast number of password combinations could make the system more secure than the password system used in most devices.

The company has released a video showing Microsoft program manager Zach Pace logging in to a tablet with a family photo by various gestures on the picture. The demonstration also shows an option to switch to regular password login.


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Mobile Barcode Best Practices from NeoMedia Technologies

Businesses have the opportunity to provide an engaging and interactive experience, all at the scan of a consumer’s cell phone.

While they are fun and cool in and of themselves, almost like a new toy for businesses and consumers alike, the need for businesses to use them effectively and wisely in order to achieve marketing success, as well as to promote the overall acceptance and success of mobile barcodes, is a serious matter.

NeoMedia Technologies, Inc., a leader in 2D mobile barcode technology, has provided a comprehensive collection of best practices for successfully launching mobile barcode campaigns. These best practices are intended to help businesses, brand owners, and agencies achieve maximum success from their mobile barcode campaign.


Here is a summary of their recommendations:

1. Plan ahead. These days, any mobile marketing campaign, whether through digital or traditional media, these days should be centered around mobile barcodes. If the 2D barcodes are added as an afterthought, the campaign will probably not succeed. Consider the mobile barcode as a key element of the campaign from its earliest planning stages.

2. Design with your consumer in mind. Don’t disappoint your customers by offering them a cool QR code to scan without any value or relevance attached. Coupons, discounts, information, entertainment, and utility, are all possible ways to make the campaign a rewarding experience for consumers. Keep your target audience in mind, and give them what they want in a way that suits your business.

3. Design and placement. Consider the placement and design of thee mobile barcode as important as any other aspect of your advertisement. Thoughtfully consider where the 2D barcode will be placed. Make sure it is easy for the customer to scan.

  • For outdoor ads, make it at eye or arm level.
  • For print ads, make sure placed prominently on a flat surface, unhampered by folds or other obstructions, and surrounded by enough white space to be easily scanned. A minimum resolution of 1x1 is suggested to comply with most mobile cameras.
  • For a screen environment, prominently display the QR code for at least 15 seconds to give viewers enough time to scan the code. Also make sure the size is appropriate to the type of environment. For example, will it be displayed on TV, in a movie theatre, or at a pro sporting event?

4. Color. Print mobile barcodes in black and white to ensure successful scanning by the most mobile devices. There are some proprietary mobile barcodes that use color, and these would be an exception to the rule.

5. Branding. Again, to facilitate scanning success by most mobile devices, print your mobile barcodes without branding or images included or overlaid on the code. Added graphics can damage the code’s integrity and make it difficult to scan.

6. Open standards. Follow open standards (such as QR, Datamatrix) to ensure an optimal consumer experience. Proprietary solutions may interfere with universal customer access, impacting market penetration and global reach.

7. Education. Nearly half of the US population has seen and scanned a mobile barcode. But it is still a new technology, and there is a need for an easily understandable, informative display of mobile barcodes. Placing an explanation of what the code is, how it works, and what it offers the customer, will help promote consumer education and continued acceptance of the technology.

8. Optimize for mobile. Make sure you’ve considered what consumers will get after the scan. Consumers may quickly get frustrated trying to navigate a PC-designed web site on their mobile device. The screen size of a mobile phone is obviously much smaller, those using their mobile devices are often ‘on the go,’ and they want quick access to information so they can get back to what they were doing. To reach this audience, it is necessary for brands to offer a customized mobile experience that is cohesive, fun, and convenient, and rewarding to use.

9. Test and test again. “Dead links,” or codes that lead to the wrong URL, the wrong information, or no information, will give customers a bad impression of your brand as well as mobile barcodes in general. Be sure to test for the correct resolution address. Also test the mobile barcode with a variety of mobile devices and applications to ensure success for your audience.

10. Define Your Objectives. In order to know how successful and effective your mobile barcode campaign is, you need to have clearly defined goals and objectives. Barcode management platforms help you track analytics, time and location usage, in order to make smart purchase decisions, improve your message, increase the success and ROI of future campaigns, and continue to engage your customers with rewarding experiences.

11. Plan for consumer engagement. A customer’s first scan of your mobile barcode is only the beginning of the relationship, like the initial handshake. Continue the dialogue and maintain the relationship by planning early and often how to engage them effectively, adding value with each interaction.

About NewMedia

"NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions."

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, mobile couponing, mobile ticketing & POS integration and IP licensing.

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How Web 3.0 Will Work

Also, you want to see which Mexican restaurants are close to each of these theaters. And, you may want to check for customer reviews for the restaurants. In total, you visit half a dozen Web sites before you're ready to head out the door.

Some Internet experts believe the next generation of the Web -- Web 3.0 -- will make tasks like your search for movies and food faster and easier. Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type "I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?" The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.

That's not all. Many of these experts believe that the Web 3.0 browser will act like a personal assistant. As you search the Web, the browser learns what you are interested in. The more you use the Web, the more your browser learns about you and the less specific you'll need to be with your questions. Eventually you might be able to ask your browser open questions like "where should I go for lunch?" Your browser would consult its records of what you like and dislike, take into account your current location and then suggest a list of restaurants.

To und­erstand where the Web is going, we need to take a quick look at where it's been. Keep reading for a quick lesson on the evolution of the Web.

The Road to Web 3.0

Out of all the Internet buzzwords and jargon that have made the transition to the public consciousness, "Web 2.0" might be the best known. Even though a lot of people have heard about it, not many have any idea what Web 2.0 means. Some people claim that the term itself is nothing more than a marketing ploy designed to convince venture capitalists to invest millions of dollars into Web sites. It's true that when Dale Dougherty of O'Reilly Media came up with the term, there was no clear definition. There wasn't even any agreement about if there was a Web 1.0.

Other people insist that Web 2.0 is a reality. In brief, the characteristics of Web 2.0 include:

  • The ability for visitors to make changes to Web pages: Amazon allows visitors to post product reviews. Using an online form, a visitor can add information to Amazon's pages that future visitors will be able to read.
  • Using Web pages to link people to other users: Social networking sites like Facebook and MySpace are popular in part because they make it easy for users to find each other and keep in touch.
  • Fast and efficient ways to share content: YouTube is the perfect example. A YouTube member can create a video and upload it to the site for others to watch in less than an hour.
  • New ways to get information: Today, Internet surfers can subscribe to a Web page's Really Simple Syndication (RSS) feeds and receive notifications of that Web page's updates as long as they maintain an Internet connection.
  • Expanding access to the Internet beyond the computer: Many people access the Internet through devices like cell phones or video game consoles; before long, some experts expect that consumers will access the Internet through television sets and other devices.
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Ultra High Definition Television

IMAX has roughly the same resolution as UHDTV. Wide Quad High Definition (WQHD) (2560×1440) and Quad Full High Definition (QFHD) (3840×2160) are not the same resolution as that of UHDTV and represent intermediate resolutions mid-way between those of HDTV and UHDTV.NHK is advocating this video format as Super Hi-Vision (SHV).

The Ultra HDTV Technology:

Ultra HDTV's goal is to create a vivid, television-watching experience, where the lines of realism and tv are blurred. Based on manufacturers, people will watch ultra high definition TV and feel like they're in the middle of a scene. Sound quality will most likely improve as well, with numbers such as 24 audio channels being tossed about. One of the bottlenecks with the new format lies in the cameras that must produce images of sufficient quality. There are very few cameras of this type at the moment. Those that can produce sufficient images will only process a couple of minutes of usable image so the start-to-finish structure is definitely not in place at this stage.

Ultra HDTV come to be the standard in personal entertainment?

Most industry observers answer “Yes” when asked that question. Television manufacturers are making plasma and liquid crystal display TV equipment with flat panel screens, as most of us know. These are designed with Ultra HDTV as future standard in television viewing. So, if you're one of several consumers who would like to be a first-adopter of new technology, start preparing you home entertainment system with a plasma or LCD screen and a surround sound system to complement the improved audio. If past experience is any indication the question about Ultra HDTV should not be “if” but “when.”

Ultra HDTV Reviews

Now that we've cleared through the mess of monikers and acronyms surrounding TV technology, let's look at some ultra HDTV reviews on those Super Hi-vision TVs available on market, and discover what's so advanced about the ultra high definition format.

Samsung UN55D8000 Review

Here is a complete Samsung UN55D8000 Review for buyers who want to know more info about Samsung UN55D8000 55 inch 40Hz 3D LED HDTV before buying it. Samsung UN55D8000 Review Samsung UN55D8000 Specifications (Specs) Brand: Samsung Model: UN55D8000 Resolution: 1080p Full HD Refresh Rate: 240 Hz Type: LED With Micro Dimming Plus.



LG Ultra HDTV at CES 2011

LG 84-Inch Ultra HDTV at CES 2011 No sooner had Samsung proclaimed it had the largest Ultra LCD HDTV with LED backlighting, LG piped-up by showing off an 3D LG 84-inch Ultra HDTV (ultra-HD resolution) in Las Vegas at CES 2011. The main differences between the 75-inch Samsung Ultra LCD.

Panasonic Ultra HDTV

152-inch Panasonic Ultra HD Plasma HDTV Panasonic Develops World’s Largest 152-Inch Panasonic Ultra HDTV. The ultra-large, 4K x 2K quadruple Full HDTV plasma panel creates a true full HD 3D world, delivering a massive immersive experience. 152 inch Panasonic Ultra HDTV Review Panasonic D SeriesViera Ultra HDTV is stylish and

Samsung Ultra LCD HDTV

82-inch Samsung Ultra LCD HDTV Samsung exhibited an 82-inch Samsung Ultra LCD HDTV for 120Hz tv sets at the SID 2008 International Symposium in the United States. 82-inch Samsung Ultra LCD HDTV at SID: Samsung Ultra HDTV – ComputerTV at CES 2009 Samsung Ultra LCD HDTV Technology The panel of

Sharp HDTV

The Advantages of a Sharp HDTV Out of all the names you can choose from in the electronics industry today for an HDTV, Sharp is one that should certainly not be forgotten. A Sharp HDTV offers you crystal clear picture quality, superb sound, and sleek and aesthetically pleasing designs that



LG 55lw5600 Review

Here is a complete LG 55lw5600 Review for buyers who want to know more info about LG Infinia 55LW5600 55Inch Cinema 3D 120 Hz LED HDTV before buying it. LG 55lw5600 Review Brand: LG Model: 55lw5600 Resolution: 1080p Full HD Refresh Rate: 120 Hz Type: Cinema 3D LED Size: 55-inch.

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Healthy Habits

According to the growing "Stealth Health" movement, sneaking healthy habits into our daily living is easier than we think.

"You can infuse your life with the power of prevention incrementally and fairly painlessly, and yes, doing something, no matter how small, is infinitely better for you than doing nothing," says David Katz, MD, MPH, director of Yale University's Prevention Research Center and of the Yale Preventive Medicine Center. Katz is also co-author of the book Stealth Health: How to Sneak Age-Defying, Disease-Fighting Habits into Your Life without Really Trying.

From your morning shower to the evening news, from your work commute to your household chores, Katz says, there are at least 2,400 ways to sneak healthy activities into daily living.

"If you let yourself make small changes, they will add up to meaningful changes in the quality of your diet, your physical activity pattern, your capacity to deal with stress, and in your sleep quality -- and those four things comprise an enormously powerful health promotion that can change your life," says Katz.

And yes, he says, a nap on the couch can be a health-giving opportunity -- particularly if you aren't getting enough sleep at night.

Nutritionist and diabetes educator Fran Grossman, RD, CDE, agrees. "You don't have to belong to a gym or live on wheat grass just to be healthy," says Grossman, a nutrition counselor at the Mt. Sinai School of Medicine in New York. "There are dozens of small things you can do every day that make a difference, and you don't always have to do a lot to gain a lot."

Do a Little, Get a Lot

The notion that good health can come in small tidbits is not really new. Research showing that making small changes can add up to a big difference has been quietly accumulating for a while.

For example, a study published in the Archives of Internal Medicine in 2004 found that adding just 30 minutes of walking per day was enough to prevent weight gain and encourage moderate weight loss.

And if 30 minutes is still too big a bite? Another study, published in Medicine & Science in Sports & Exercise, found that three brisk 10-minute walks per day were as effective as a daily 30-minute walk in decreasing risk factors for heart disease.

"Just the act of going from sedentary to moderately active gives you the greatest reduction in your risks," says Helene Glassberg, MD, director of the Preventive Cardiology and Lipid Center at the Temple University School of Medicine in Philadelphia.

But it's not only in fitness where small changes can make a difference. The same principles apply at the kitchen table (and the office snack bar).

"Reducing fat intake, cutting down on sugar, eating a piece of fruit instead of a candy bar -- over time, these things can make a difference," says Grossman.

As long as the changes are moving you toward your goal -- be it weight loss, a reduction in cholesterol or blood pressure, or better blood sugar control -- you can get there by taking baby steps, she says. Moreover, Grossman tells WebMD, making small changes can help give us the motivation to make bigger ones.

"A lot of bad eating habits are about not taking charge of your life, and that attitude is often reflected in other areas," says Grossman. On the other hand, she says, when you make small changes at the kitchen table, the rewards may show up in other areas of your life. "It's the act of taking control that makes the difference in motivating you," says Grossman. "An inner confidence and power begins to develop that can be seen in other areas of life."

Try the Stealth Health Approach

Tempted to give "Stealth Health" a try? Katz recommends picking any three of the following 12 changes and incorporating them into your life for four days. When you feel comfortable with those changes, pick three others. Once you've incorporate all dozen changes, you should start to feel a difference within a couple of weeks, he says.

To Improve Nutrition:

1. Do a squat every time you pick something up. Instead of bending over in the usual way, which stresses the lower back, bend your knees and squat. This forces you to use your leg muscles and will build strength.

2. Every time you stop at a traffic light (or the bus does), tighten your thighs and butt muscles and release as many times as you can. (Don't worry, no one will see it!) This will firm leg and buttock muscles, improve blood flow -- and keep you mildly amused!

3. Whenever you're standing on a line, lift one foot a half-inch off the ground. The extra stress on your opposite foot, ankle, calf and thigh, plus your buttocks, will help firm and tone muscles. Switch feet every few minutes.

To Improve Physical Fitness:

1. Do a squat every time you pick something up. Instead of bending over in the usual way, which stresses the lower back, bend your knees and squat. This forces you to use your leg muscles and will build strength.

2. Every time you stop at a traffic light (or the bus does), tighten your thighs and butt muscles and release as many times as you can. (Don't worry, no one will see it!) This will firm leg and buttock muscles, improve blood flow -- and keep you mildly amused!

3. Whenever you're standing on a line, lift one foot a half-inch off the ground. The extra stress on your opposite foot, ankle, calf and thigh, plus your buttocks, will help firm and tone muscles. Switch feet every few minutes

To Improve Stress Control:

1. Give your partner a hug every day before work. Studies show this simple act can help you remain calm when chaos ensues during your day, Katz says.

2. Have a good cry. It can boost your immune system, reduce levels of stress hormones, eliminate depression, and help you think more clearly.

3. Twice a day, breathe deeply for three to five minutes.


To Improve Sleep:

1. Sprinkle just-washed sheets and pillowcases with lavender water. The scent has been shown in studies to promote relaxation, which can lead to better sleep.

2. Buy a new pillow. Katz says that studies show that pillows with an indent in the center can enhance sleep quality and reduce neck pain. Also, try a "cool" pillow -- one containing either all-natural fibers or a combination of sodium sulfate and ceramic fibers that help keep your head cool.

3. Eat a handful of walnuts before bed. You'll be giving yourself a boost of fiber and essential fatty acids along with the amino acid tryptophan -- a natural sleep-inducer.

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